2010

CASE: AARP

AARP is non-profit organization which seeks to enhance the quality of lives for people age 50 and over through special products and services to members who join the AARP network. In an effort to expand its target audience to young professionals and college students, AARP came up with lifetuner.org.
 
LifeTuner is a website that helps young adults learn the essentials of money – how to earn, save and use it to live a full life. At LifeTuner, you can get straight answers from experts, gain honest perspective from columnists and entrepreneurs, and find practical tips and tools to help you reach your goals.

 

THE CHALLENGE:
 
The Business Strategy Challenge 2010 was characterized with 16 strong participating teams and a client who was known nation-wide. AARP had recently launched a component of its website lifetuner.org and needed a fresh perspective from the website's target audience: college students.
 
 

WINNERS:
1st Place: New York University
2nd Place: Washington University in St. Louis
3rd Place: McGill University



 

PARTICIPATING UNIVERSITIES:

American University
Baylor University
Carnegie Mellon University
Clemson University
Georgetown University
McGill University (Montreal, Canada)
New York University
Northeastern University
Rensselaer Polytechnic Institute
Southern Methodist University
St. John's University
University of Adelaide (Adelaide, Australia)
University of Florida
University of Louisville
University of Washington
Washington University in St. Louis

PLANNING COMMITTEE MEMBERS:

Director: Vanessa Lee
Assistant Directors of Sponsorship: Roshan Vora and Alex Gutierrez
Assistant Directors of Team Relations: Perry Rogers and Katy McConnell
Assistant Directors of Logistics: Nehal Shukla, Timothy Shine, and Kai Ding
Assistant Directors of Judging: Megan Underhill and Jason Chen
Assistant Director of Marketing: Kelley Kahler
Case-Writers: Christine Curley and Lauren Dupuis

SPONSORS:

MCDONOUGH BUSINESS STRATEGY CHALLENGE

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